Selected work

A curated selection of recent projects: campaigns, product films and identities. Every piece shown here was designed, written or produced by our team.

Grid of social media posts designed for Maa Sharda Industries and its Orwo Flame chimney range, mixing product features, Hinglish headlines and a World Water Day post.

Kitchen chimneys

Maa Sharda Industries & Orwo Flame

Social content for a kitchen chimney manufacturer and its Orwo Flame range: product features made easy to understand, everyday kitchen moments, and seasonal posts. Everything is written in English and Hinglish, with both brands kept distinct.

What we did

Campaign creative across two brands
Product-feature posts built on clear claims
Hinglish headline writing
Seasonal and day-based content
Campaign presentation layouts

Sector: Home appliances
Brands: Maa Sharda / Orwo Flame
Work: Social campaigns
Languages: English / Hinglish

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Kitchen appliances

Navata Appliances

Social content and product films for a range of kitchen appliances: mixer grinders, blenders, sandwich makers and cookers. The work is art-directed around food so the products look appetising rather than merely listed, with copy in English, Hinglish and Hindi.

What we did

Campaign creative across the product range
Product films
Food-led art direction and styling
Copy in English, Hinglish and Hindi
Product photography

Sector: Home appliances
Work: Social + product films
Languages: EN / Hinglish / HI
Style: Food-led

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Packaging

Maa Banbhori Plastic Works

Social content for a manufacturer of packaging pouches and printed packaging, speaking to other businesses: category posts from garbage bags to multicolour pouches, direct-response posts with a clear call to action, and relatable formats for reach.

What we did

Campaign creative for a business audience
Category-led product posts
Direct-response posts with a call to action
Relatable formats for reach

Sector: Packaging / B2B
Work: Social campaigns
Audience: Businesses
Style: Direct response

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Production

Films and shoots

We script, shoot and edit in-house, on factory floors, on production lines and in real kitchens.

Behind the scenes On set with BasicBlend Scripting, a factory floor and a kitchen ad shoot.
Product film Navata Appliances The Bullet Blender, shot and cut by our team.
Product film Navata Appliances From the manufacturing line to the finished product.